Back in 2008, I started a project of a travel agency with a group of friends. We identified a new market we could target by analyzing the behaviour and needs of the travellers who wanted to learn spanish in Argentina.
We created a custom program that gathered all spanish schools in Argentina and gave the possibility to the students to travel across the country while learning the language. The whole point of this was to offer different stages of courses in several cities of the country and the students would be able to start a 3 month program in which they could spend 2 weeks in each city and then continue learning in a different location.
My job here was, apart from creating the product, to design a brochure to present in ExpoLingua Berlin, where we would encourage international schools to send students to enjoy this combined program.
